The Heartland Café is “Serving Midwestern comfort food like mom used to make”. This is the motto for the restaurant Jay Wergin and Jeff Loren launched two years ago. Born and raised in Green
Bay, Wisconsin, Jay has always been a fan of Midwest comfort food—the types of food served at supper clubs, church picnics, and backyard barbeques. With Jay’s Midwest heritage as a motivator, he brought the idea of opening a restaurant to his longtime friend, Jeff Loren. Pairing Jay’s marketing skills and creativity with Jeff’s 20 years of food industry experience, The Heartland Café opened its doors to the public in April 2010. Prior to opening The Heartland Café, Jay and Jeff had fallen upon hard times. Jay was recently laid off from a publishing job at a Travel and Tourism company. Jeff suffered a broken back and was forced to close his 7-year-old fireplace installation company. Jay shares words of wisdom, “Given the state of the economy when we opened the doors, it’s a testament to the power of reinvention. During hard times it’s best to look inside yourself and find a new passion to move forward with your life.”
While there are no plans to expand their restaurant business, Jay and Jeff plan to diversify. With their business formed under the West Seattle Sausage Company, the two entrepreneurs plan to launch their own line of sausage and beer mustard which will be offered at farmers markets around Seattle.
The Heartland Café, featuring affordable family dining, is located in the Admiral District of West Seattle where the Admiral Benbow Inn operated for 50 years. The Benbow Room remains a part of the Heartland Café because longtime West Seattle resident, Jay Wergin, knew the old Pirate Ship themed bar would be an instant hit. “There is no other bar of this kind in Seattle. The Benbow Room is a landmark institution.” With the goal of becoming a local music scene, the bar will offer live music every weekend. The Heartland Café and Benbow Room are on their way to making a name for itself in West Seattle. Jay and Jeff invite you to come and see for yourself!
4210 SW Admiral Way, Suite A.
Seattle, WA 98116
Hours of Operation:
Monday: 6:30am to 3pm
Tuesday - Thursday: 6:30am to 9pm
Friday - Saturday: 6:30am to 2am
Sunday: 6:30am to 9pm
Visit them at www.heartlandcafeseattle.com
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