Monday, March 2, 2009

Hello!

We are all wondering about this recession...have we reached the bottom, and how long will it take to recover? There seem to be a lot of differing opinions out there...the fact is, nobody really knows. What can you do to help your business weather the storm?

Unfortunately, some businesses may not make it through, but we are still seeing people starting businesses, some businesses haven't been too badly impacted, and others are taking this opportunity to reinvent themselves.

Cutting costs is the first place to start, but concentrating on marketing and sales will help generate the revenue your business needs. Revisit your marketing plan and take a look at each of your marketing efforts to see if they are effective. If you find yourself with extra time, take the time to update your brochures, website and other marketing materials. This is also the time to ensure the very best buying and after-the-sale experience for your valuable customers.

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