Business Book Review - Blue Mountain Arts

Blue Mountain: turning dreams into reality: the story of Blue Mountain Arts and bluemountain.com, and two unlikely entrepreneurs, who went from living out of their pickup truck to being the most successful husband-wife team in publishing with over 1.5 billion greeting cards sent.

Recently, in doing some research for a client who wants to start a greeting card line, I came across a different kind of business book by Susan Polis Schutz, of Blue Mountain Arts, a multi-million dollar greeting card business and early innovators of the electronic greeting card.

Expecting it to be a “how to” book about starting a greeting card business, I was pleasantly surprised to learn that it is more about “how they started, adapted and successfully defended their products."

I don’t want to give away all of the good stuff. It’s a quick read and a book that every business owner or soon to be business owner should read.

Check it out at your local library, read it and let me know what you think.